ABOUT THIS COURSE
Becoming Cycle Friendly is a free online course for businesses in the Greater Lincolnshire area looking to welcome cyclists, whether you are an accommodation provider, food and drink business, local attraction or have a cycle specific product offer.
The course is designed to equip you with essential information on Lincolnshire's cycle routes and how you can work with Cycle Lincolnshire to attract more cyclists to the area.
As well as helping you understand how to market to cyclists, the course is an informative resource for adapting and preparing your business facilities in order to become Cycle Friendly.
Becoming Cycle Friendly consists of three concise online modules (detailed below) that can be completed as one session or individually at your convenience.
THE OPPORTUNITY
Understand how becoming cycle friendly can boost your business, learn more about Cycle Lincolnshire, the routes, and our work in partnership with Visit Lincoln.
MARKETING + SALES
Learn more about cycling tourism in the UK, how to attract cyclists in your marketing, where to find them and what they will expect from you as a cycle-friendly business.
EQUIPMENT + FACILITIES
Discover the recommended equipment, signage and facilities cyclists may expect when visiting, and how to adapt your business to become cycle friendly.
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